A new rosé named ‘Studio by Miraval’ has been created by the Provence château that remains jointly owned by Brad Pitt and Angelina Jolie.
‘Studio by Miraval’ rosé has been earmarked for a global launch on 5 March this year, according to a statement released by the estate.
Beyond a minimalist bottle label that has design cues reminiscent of the perfume industry, the new Provence rosé is a blend of Cinsault, Grenache, Rolle and lesser known grape variety Tibouren.
The launch of ‘Studio’ follows success for Miraval rosé, which made its debut in 2012.
It takes inspiration from a music recording studio installed on the Provence estate by previous owner, and jazz musician, Jacques Loussier. Several high-profile bands, including Pink Floyd and AC/DC, have recorded there, said a press statement.
‘This new rosé will be the common thread linking a location, a legend, a legacy, and, above all, a love of art,’ said a statement, adding that the new wine was intended to evoke the spirit of the French Riviera.
The recording Studio
The studio was created in 1977 by jazz pianist Jacques Loussier and sound engineer Patrice Quef. Loussier began by recording his own work, mainly for films, and then started taking on French clients such as Maxime Le Forestier and Pierre Vassiliu. Miraval achieved fame thanks to Pink Floyd, who came there in 1979 to record part of their album The Wall, the liner notes of which credit Miraval. Subsequently, equipped with one of the first SSL mixing consoles in France, Miraval recorded AC/DC, The Cure, Muse, Wham!, David Sylvian (solo and with Rain Tree Crow), Chris Rea, Sade, the Go-Betweens, Steve Winwood, Yes, UB40, Chris Braide, Shirley Bassey, the Gipsy Kings, Shakatak, Rammstein, Fonky Family, Kelly Family, Blankass, Silmarils, Jimmy Barnes and many others.
In 1992, Loussier sold Miraval to an American buyer. The studio remained active, in particular for the recording of Jacques' trio's albums. Since 2003, when Courtney Love spent several weeks there, the studio has throttled back, and it has suffered from the declining record sales plaguing the music industry in the 2000s. Brad Pitt and Angelina Jolie have been renting Miraval since the summer of 2008, which probably hinders commercial exploitation of the recording studio.